Privacy policy

Introduction

This Privacy Policy explains how THE BEACH (CAYMAN ISLANDS) LTD (“The Beach”, “we”, “us” or “our”) collects, uses and protects personal information when you visit thebeach.com (the “Website”), contact us or otherwise interact with us.

THE BEACH (CAYMAN ISLANDS) LTD is a company registered in England and Wales under company number 09823789, with a correspondence address at The Old Priory, Vicarage Lane, Steyning, United Kingdom, BN44 3YQ.

For the purposes of applicable UK data protection law, including the UK General Data Protection Regulation (“UK GDPR”) and Data Protection Act 2018, THE BEACH (CAYMAN ISLANDS) LTD is the data controller of personal information collected through this Website.

1. Information We Collect

We may collect personal information that you provide directly to us, including:

• your name;

• email address;

• telephone number;

• information submitted through contact or enquiry forms;

• communication and marketing preferences; and

• any other information you choose to provide when communicating with us.

We may also automatically collect certain technical information when you use the Website, including:

• IP address;

• browser and device type;

• operating system;

• pages visited and interactions with the Website;

• approximate location derived from technical information;

• referring website or source; and

• information collected through cookies, analytics and similar technologies.

2. How and Why We Use Your Information

We may process your personal information to:

• respond to enquiries and requests;

• provide information about The Beach and its offerings;

• communicate with prospective clients, customers or other interested parties;

• provide services or take steps requested by you before entering into a contract;

• send marketing communications where permitted;

• operate, maintain and improve the Website;

• analyse Website usage and performance;

• measure the effectiveness of our marketing;

• maintain the security of our Website and systems;

• comply with legal and regulatory requirements; and

• establish, exercise or defend legal claims.

Depending on the circumstances, we rely on one or more lawful bases for processing, including consent, performance of a contract, compliance with a legal obligation and our legitimate interests in operating and promoting our business and responding to enquiries.

Where we rely on legitimate interests, we consider whether those interests are balanced against your rights and interests.

3. Marketing Communications

Where you have consented to receive marketing communications, or where we are otherwise permitted by law to contact you, we may send you news, updates, information and promotional communications relating to The Beach.

You can unsubscribe at any time by following the unsubscribe instructions contained within our marketing emails or by contacting us.

Withdrawing consent to marketing will not affect the lawfulness of processing carried out before your withdrawal.

4. Cookies and Analytics

The Website may use cookies and similar technologies to operate effectively, remember preferences, understand Website usage, measure performance and support marketing activities.

Some cookies are strictly necessary for the Website to function. Other cookies, including certain analytics and advertising cookies, will only be used where permitted under applicable law.

Where required, you will be given the opportunity to accept, reject or manage non-essential cookies.

You may also control cookies through your browser settings, although disabling certain cookies may affect Website functionality.

5. Sharing Your Information

We do not sell your personal information.

We may disclose personal information to trusted third parties where reasonably necessary, including:

• Website hosting and technology providers;

• email and communications platforms;

• customer relationship management providers;

• analytics providers;

• marketing and advertising platforms;

• professional advisers such as accountants and lawyers;

• contractors and service providers acting on our behalf; and

• governmental, regulatory or law enforcement authorities where required by law.

We require service providers processing personal information on our behalf to handle that information appropriately and in accordance with applicable data protection requirements.

6. International Transfers

The nature of our business and the services used to operate the Website may result in personal information being processed outside the United Kingdom.

Where personal information is transferred internationally, including to service providers located outside the UK, we will take appropriate steps to ensure that the transfer complies with applicable UK data protection law.

Where required, this may include relying on adequacy regulations or implementing appropriate contractual safeguards.

7. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including satisfying legal, regulatory, accounting and reporting obligations.

The appropriate retention period depends on the nature of the information, the purpose for which it was collected, our legal obligations and whether the information may be required to establish or defend legal claims.

Information that is no longer required will be deleted, anonymised or otherwise securely disposed of where appropriate.

8. Security

We use reasonable technical and organisational measures designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.

However, no transmission of information over the internet or electronic storage system can be guaranteed to be completely secure.

9. Your Rights

Depending on the circumstances, UK data protection law gives you rights relating to your personal information, which may include the right to:

• request access to the personal information we hold about you;

• request correction of inaccurate or incomplete information;

• request deletion of your personal information;

• request restriction of processing;

• object to certain processing, including processing based on legitimate interests;

• request transfer of certain information to you or another organisation;

• withdraw consent at any time where we rely upon consent; and

• object to direct marketing.

These rights are subject to certain legal conditions and exemptions.

To exercise any of these rights, please contact us using the details below.

10. Complaints

If you have concerns about how we process your personal information, we encourage you to contact us first so that we can try to resolve the matter.

You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK’s data protection supervisory authority.

11. Third-Party Websites

The Website may contain links to websites or services operated by third parties.

We are not responsible for the privacy, security or content of third-party websites and encourage you to review their privacy policies before providing personal information.

12. Children’s Information

The Website is not intended to knowingly collect personal information from children.

If we become aware that we have collected personal information from a child in circumstances where appropriate consent or another lawful basis was required but was not obtained, we will take reasonable steps to delete that information.

13. Changes to this Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business, Website, technology or legal obligations.

The latest version will be published on this page and the “Last updated” date revised accordingly.

14. Contact Us

For questions about this Privacy Policy or to exercise your data protection rights, please contact:

THE BEACH (CAYMAN ISLANDS) LTD
Company No. 09823789
The Old Priory
Vicarage Lane
Steyning
United Kingdom
BN44 3YQ