Most of us never decided to run our whole life through a work email address. It just happened. A delivery here, a doctor's appointment there, a group chat with old friends, and before long the inbox your employer owns is holding half your personal life.

The trouble is that it is exactly that: owned by your employer. On most company systems, IT can search it, your manager can in principle request it, and the day you hand in your notice, it is gone. Every photo, every receipt, every thread with people who have nothing to do with your job leaves with it.

A personal address fixes this with a clean line. Work email stays for work. Everything else - the people you love, the plans you are making, the things that are nobody's business but your own - lands somewhere that answers to you and no one else.

It does not mean a new app or a migration weekend. Your personal address can arrive in the same inbox you already use, sitting quietly alongside everything else. You simply stop handing out the one your boss controls.

The relief is bigger than it sounds. When work and life share an inbox, work always wins - it shouts louder and arrives more often. Give your life its own front door and it stops being buried under your job.

That is the whole idea behind The Beach. Not another inbox to check. Just a personal address that is finally, properly, yours.